Hello!

I’m Sejal, an Australia based designer building Human x AI products and experiences.

Over the past 15+ years, I have led and delivered digital products and platforms across various industries – from marketplaces, e‑commerce, banking to team collaboration software and developer tools. Most recently I led and built AI-powered app building using natural language prompts in Atlassian’s AI-native product Rovo Studio.

I combine AI skills, design craft and strategy, product thinking, systems thinking, service design, content direction, research, technical skills and holistic design skills to shape products. I love working end to end – from framing ambiguous problems and prototyping frontier concepts, to launching and rapidly iterating products in close partnership and collaboration with Product, Engineering and other cross‑functional teams.

Work experience

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