Interactive Avenues (IA) is one of the leading digital advertising agencies in India. We were celebrating IA’s 8th birthday and ‘Agency of the Year 2013’ award at Jaipur, India and had to design collaterals like agenda, standees, backdrop and more for the same. We wanted to make something which people would love to pin up on their desks. I came up with this colourful branding for the event using elements connecting Jaipur’s rich culture and IA’s fun culture. Just like the celebrations, it was super fun playing with type, pattern and so many colours.
