2026 AI product design 0→1 product

Designing Rovo AI Studio

Rovo Studio is Atlassian's AI-powered builder product for building various enterprise-grade platform solutions like Apps, Agents, Automations, using natural language prompts. With AI, the barrier to building is getting lower and coding is becoming more accessible. Our mission was to unleash the potential of every team and all builders – from pro-developers to non-technical users, empowering them to build and customise their Atlassian experience, by providing them AI-powered building tools.

My role

Lead IC

  • I was the Lead Product Designer, and envisioned, led and was the sole designer on AI-powered app building in Studio, owning and working on all parts and the end-to-end experience of this 0→1 product – from AI creation, planning & spec refinement with AI, building, publishing, versioning, monitoring and managing apps.
  • Leveraged my deep knowledge of Atlassian’s developer platform Forge & abstracted it in meaningful ways to reduce the barriers to build apps using AI.
  • Prior to the launch, contributed towards various external showcases of Studio, including the Team'25 Europe keynote demo.

Cross-functional collaboration and leadership

  • I co-led other Studio core experiences like the AI creation pattern, chat patterns, Studio navigation and chrome, and supported the content lead in conversation design as well as worked alongside the lead technical architect and engineers building the multi-agent architecture from the ground up.
  • Worked directly with senior leadership, influencing and aligning with cross-functional leadership and stakeholders to rapidly envision, design, build and launch.

Frontier concepts

  • Actively built out prototypes in Cursor, more recently as part of the AI frontier design sprint, envisioning the future of apps and builder experience beyond Studio and Rovo Dev. The concepts were well received by executive leadership and I was collaborating with a Principal Engineer to build a proof of concept.

Builder journey

We started with a broad Studio northstar vision covering all the objects like apps, agents and automations. After defining a northstar, I translated that vision into end-to-end experiences, based on our product milestones. I defined and mapped the e2e builder journey – from identifying a problem they want to solve and building the solution through to publishing the app and post-publishing monitoring. In the AI-powered journey, each of these phases had a specialised Agent behind the scenes, to guide and action what the user intends to do.

Key phases in the end-to-end builder journey

Define the app

The key task a builder begins with is to find the best way to solve a problem they've identified to extend or customise their Atlassian experience.

Key experiences
Rovo gathers requirements and generates an app plan
App builder agent defining the app specifications

Build the app

Once the builder is happy with the app plan and specs, they proceed with building the app. Rovo sets up the app project, adds the right app permissions and writes the app frontend and backend code. Builders can preview and keep iterating on the version 0 generated by Rovo.

Key experiences
App preview in Studio canvas
Accessing app code in Studio

Publish the app

Once the builder is ready to test and publish the app, Rovo goes through the technical steps of ensuring the code is tested, app is functional and deploys the code to user's preferred environment and installs to the selected site.

Key experiences

Monitor and manage app

Post publishing, builder can track app’s installations and deployments across their organisation. With the evolving state of AI, Studio and Atlassian's pro-developer observability tool Developer Console, I was contributing to the broader and long term strategy for the holistic observability vision for apps. While these were still under discussion, I defined a launch-ready experience which is scalable as the strategy and product evolves.

Monitoring and managing app post publishing

Launch and Impact

  • App building in Studio was announced in October 2025 by Atlassian co-founder Mike Cannon-Brookes at the Team'25 Europe keynote demo. Studio was also showcased at Atlassian’s developer conference Atlas Camp 2026, Amsterdam by the SVP of Product and Platform.
  • Studio early access was released in February 2026 to a select few external users, and to all 10,000+ Atlassians internally with the intention to gather early feedback as part of the company wide AI builders week.
  • Studio open Beta was launched in March 2026, empowering thousands of non-technical and technical users to build production apps, without requiring Forge coding expertise or having to set up secure production-grade infrastructure to host the apps.