Trade Me Property is New Zealand’s most visited property website with over half a million visitors each month. The watchlist on Trade Me is an excellent tool for users, though it has not been utilised entirely in the current implementation. As part of the idea-sharing day for our apps, we proposed the idea of making it a bigger and more powerful tool to empower our users in the collaborative, decision-making process of finding the right house.
Based on existing research, we mapped the ideal journeys of our users 'Rachel' and 'Mike'. We identified three main areas where Watchlist could add value to their journeys – collaboration, comparison and planning.
For a focussed approach, we created detailed wireframes to present the ‘collaboration’ aspect of our idea.
